Despite centuries of watchmaking traditions, this term has been around for only half a century. In the 1970s, Swiss watchmakers were deeply worried about the quartz watches that were flooding the market.
In 2017, a Rolex (The Paul Newman Daytona) exchanged hands for $17.8 million at a private auction. This also set the record for the most expensive watch ever sold. To understand how crazy this figure is, you can buy a private jet or a luxury villa in any of LA’s posh neighborhoods with this kind of money.
With all this excellence, it’s no wonder every serious watch collector owns a Rolex. And celebrities from movie stars, musicians to athletes are no exception. Think of your favorite celebrity; there is a very high likelihood they have..
