At the time, this wasn't considered a wise investment since Americans were mainly whiskey drinkers. But Smirnoff started becoming popular among the masses when a South Carolina salesman began promoting it as "white whiskey – no smell, no taste."
Its popularity only grew even more when it got an endorsement from the French Queen Catherine de' Medici, who declared it a wonder for headaches. This was following a recommendation by Jean Nicot, a French scholar and diplomat.
He crashed a plane while learning to fly and was hit by a car when he looked the wrong way while crossing 5th Avenue, New York. Yet it seems his many close shaves only further encouraged him to tempt destiny and put himself on the path of yet more danger.
Crown Royal offers versatile whiskey that’s perfect for any season. It’s an ideal whiskey for the modern gentleman and can be drunk in different ways...
